Disney has just debuted an empowering Dream Big Princess photo campaign, and I absolutely love it. This new campaign, follows along with the Dream Big, Princess messaging and products we have seen in the last few years. Disney collaborated with 19 female photographers from around the world to capture powerful images showcasing real-world women and girls inspired by the Princesses.
But they didn’t stop with just these amazing photos.
For every photo posted on social media with the hashtag, “#DreamBigPrincess,” or like of such a post, Disney will donate $1 to the UN Girl Up Foundation, up to $1 million!
“The idea that stories, whether real life or fictional like those of Belle or Rapunzel, can inspire kids to follow their dreams is at the heart of the #DreamBigPrincess campaign,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We asked some of the most accomplished female photographers to help tell the stories of inspiring women and girls from around the world—and the results are incredible.”
Stories play a powerful role in inspiring kids to follow their dreams, and these images spotlight positive real world stories in a visual way to encourage kids to reach for their goals. They range from a young entrepreneur who created a STEM book about girls coding, to a girls soccer team that loves to compete in their Princess dresses, to the first female elephant keepers in Kenya, to a Paralympic fencing champion in Japan, and more.
“Every picture tells a story, and I’m delighted to be part of an initiative that tells so many stories that are interesting and diverse. I hope that people around the world will be motivated to share their own inspiring #DreamBigPrincess images in support of Girl Up.” – Annie Griffiths, one of National Geographic’s first female staff photographers.