Force Friday II, September 1st, is the time Star Wars Fans Find the Force at special retailers! This global augmented reality (AR) event is to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi!
During this three-day event, at over 20,000 retail locations across 30 countries, we can join the battle against the dark side. Along the way, we can take home new The Last Jedi products and activate an awesome AR experience featuring some of our favorite Star Wars characters plus new character reveals!
Alarm set! Our Disney Store is opening early and I plan on being one of the first 100 guests in the store for that free poster!! What are your Force Friday plans?
How it Works
Download the Star Wars App (or update to the latest version if you already have it)
Visit any of the 20,000 participating retail locations to find a graphic that contains the Find the Force logo.
Scan the graphic with the app and reveal a character, who through AR, will show up in the room with you.
Each day, you can reveal new characters, 15 in total across the 3 days.
Take photos, record videos, and share on social using hashtags #FindtheForce #Sweepstakes for a chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere!!